Budhouse Group - 2025 results

AWARDS AND PREMIÓN 2025

RAU Awards

Forum Lviv shopping mall – first place in the nomination “Best medium-sized shopping mall in cities with a population of over a million”, RAU Awards
Nikolsky shopping mall – first place in the nomination “Best large shopping mall in cities with a population of over a million”, RAU Awards
Lubava shopping mall – first place in the nomination “Best small shopping mall in cities with a population of over a million”, RAU Awards

UCSC Marketing Awards

Nikolsky Shopping Center – Gold in the “Tactical Activation” category
Nikolsky Shopping Center – Silver in the “Best Social Media Campaign” category
Lubava Shopping Center – Silver in the “Best Social Media” category

ATTENDANCE

According to the results of 2025, the total attendance of the Budhouse Group shopping mall amounted to almost 26 million people, demonstrating an increase of 13% compared to the previous
year. Such dynamics are largely due to the recovery of the indicators of the Nikolsky shopping mall in Kharkiv. If in 2024, due to constant shelling of the city and prolonged alarms, the facility recorded a significant decline, then during 2025 there was a stable growth, which reached 32% per year. At the end of 2025,

Nikolsky practically reached the level of attendance in 2021, receiving about 1 million guests each month. The Lubava and Forum Lviv shopping malls also ended the year with positive results - the traffic growth rates here were 4% and 2%, respectively. On average, for every 1,000 sq. m of rental area of ​​the group's facilities, there are 629 visitors.

Analysis of key markers - duration of visit, number of stores visited and visitor-buyer conversion confirms that shopping mall guests remain more targeted than in the pre-war period. In particular, the conversion rate remains consistently high and fluctuates within 80–85%. With the same purpose of the visit and a constant duration of stay in the shopping mall, customers now visit fewer stores than before. At the same time, the share of those who plan their visit in advance has increased by 10%, which indicates the rationalization of consumer behavior and a decrease in the share of random traffic.

COMMODITY CIRCULATION

The total turnover of the company's shopping centers in 2025 reached UAH 15.4 billion, which is 27% more than the previous year's figures (in euros, the growth was 17%). If we compare it with the pre-war year 2021, then in hryvnia equivalent, revenue increased by 49%, while in foreign currency this figure increased by only 1%. This difference is primarily due to the forced closure of the Fabrika shopping center and the fact that the stores of the Inditex and H&M groups have not yet resumed work in the Nikolsky shopping center in Kharkiv. At the same time, the facilities that were not damaged demonstrated a confident growth in foreign currency indicators compared to 2021: in the Lubava shopping center, this level was exceeded by 26%, and in Forum Lviv - by 44%.

TENANTS

During 2025, the company managed to maintain vacancy at a minimum level of 0.8%, which actually corresponds to the indicators of 2021. At the same time, the areas of retailers Inditex and H&M still remain idle in the Nikolsky shopping center. Last year was marked by a higher intensity of tenant rotation compared to 2024. 42 new lease agreements were signed in the operating centers for a total area of ​​7900 sq. m (for comparison, in 2024 this figure was 4600 sq. m). Among the most notable openings, it is worth highlighting the appearance of the Jysk store in Nikolsky and the Fly Kids entertainment center in Lubava. Significant work was carried out in the Forum Lviv shopping center: thanks to a series of relocations and the attraction of more than 10 new brands, it was possible to qualitatively update the tenant mix of the shopping center, making it even more attractive to visitors.

ON-LINE

In 2025, Budhouse Group shopping malls traditionally focused on digital presence. The total number of contacts with users on various resources reached 128 million, which is 24% higher than the results of the previous year. The total audience on social networks increased to 874 thousand subscribers, showing an increase of 14%. It is worth noting that the number of followers of the Fabrika shopping mall remains stable, despite the damage to the facility. Today, the Fabrika, Nikolsky and Forum Lviv shopping mall pages on Instagram are among the top five in the rating of Ukrainian shopping centers by the number of subscribers, taking first, second and fourth places, respectively.

Analysis of visitor behavior indicates their ever-deeper immersion in social networks. The popularity of YouTube, Telegram and TikTok has increased significantly. The latter continues to demonstrate the highest growth rates: over the year, the share of users of this network among shopping mall visitors has increased by 20% and now amounts to almost 55%. For comparison, before the full-scale invasion, this figure was at 20%. This dynamics is largely due to changes in the age structure of guests. At the same time, Instagram and Telegram remain the most widely used platforms - they have more than 80% of our visitors registered.

MARKETING MEASURES

During 2025, 371 events were held in the group's shopping malls, which corresponds to the activity of 2024. Among the largest events, it is worth highlighting the celebrations of the centers' birthdays, the Cosplay Festival and Halloween in the Lubava shopping mall, Christmas holidays in Forum Lviv, as well as a series of K-Pop and New Year's events in Nikolsky. The real opening of the year was the regular K-Pop battles in the Nikolsky shopping mall in Kharkiv, which gather a large audience. Social responsibility remains an important part of the work: we held a traditional fundraiser for the Ohmatdyt hospital in Forum Lviv, organized a series of events in the safe space (shelter) of the Nikolsky shopping mall, and supported the project "Rotary - for the Children of Heroes."

DEVELOPMENT

At the end of 2025, the company began designing the second phase of the Lubava shopping center with a total area of ​​12,000 sq m. m. As for other facilities, the construction of the Khortitsa Mall in Zaporizhia and the Yessa shopping center in Odessa, which began in 2021, is currently suspended until the end of hostilities. The company also plans to restore the Fabrika shopping center, which we will be able to start after the security situation stabilizes and the shelling of Kherson ceases.