On November 20, the Ukrainian Council of Shopping Centers held the debut ceremony of awarding the first marketing award in Ukraine, created specifically for shopping and entertainment centers - UCSC MRKTNG AWARDS 2025. The event was held at the HRAM conceptual bar and brought together leading representatives of retail, development, marketing industry and business community.
During the event, a panel discussion of jury members, a charity auction to raise funds to support the units of the 112th, 72nd, 59th brigades and the 5th separate battalion, as well as a ceremonial awarding of winners in key categories of shopping center marketing activities.
Budhouse Group became one of the most successful participants in the award, receiving several high marks for the effectiveness and creativity of its shopping center campaigns. The company's president, Anatoliy Shkriblyak, noted that this year the marketing of the shopping center has become much more responsible and meaningful: "We work at a time when marketing is not about effects, but about real support for people. Frequent anxiety, stress, uncertainty - all this affects attendance and consumer behavior. Our teams were looking for solutions that help people feel protected, calmer, more confident. And the fact that it is such cases that won awards shows that we are moving in the right direction."
Budhouse Group Achievements at UCSC MRKTNG AWARDS 2025
Tactical Activation
SHOPPING CENTER NIKOLSKY GOLD - "SHELTER" campaign, 41.23 points
Tactical Activation
SHOPPING CENTER LUBAVA SILVER - "HALLOWEEN 2024" campaign, 35.62 points
Best Social Media Campaign
SHOPPING CENTER NIKOLSKY SILVER - "K-POP RANDOM DANCE" campaign, 37.85 points
Best Social Media Campaign
SHOPPING CENTER LUBAVA SILVER - "SAVE MONEY" campaign, 35.23 points
Best Social Media Campaign
SHOPPING CENTER FABRIKA BRONZE - "KHERSON DAY" campaign, 34.54 points
Best Social Media Campaign
FORUM LVIV BRONZE - "Forum Lviv unites support for Ukraine with UNITED24" campaign, 33.54 points
As noted by the Chairman of the Ukrainian Council of Shopping Centers Maksym Gavryushin, the new award helps the market evaluate itself and move forward: "Shopping centers today operate in difficult "reality, and marketing must respond to these challenges. We see that the most effective projects are those where there is sincerity and understanding of the context of war. Creating the UCSC MRKTNG AWARDS allows the market to see which solutions really work and which ones don't."
Cherkasy shopping and entertainment center LUBAVA celebrated its 13th anniversary, confirming its status as one of the city's key commercial and social spaces. The celebration was traditionally accompanied by special offers for visitors, gift draws, and large-scale activities with the participation of the complex's partners.
On March 28, 2026, Fabrika Shopping Mall in Kherson — one of the largest shopping and entertainment centers in southern Ukraine, developed by Budhouse Group — marked its 14th anniversary.
Dmytro Bushmakin, Marketing Director of the Ukrainian development company Budhouse Group, has joined the jury team of the prestigious European SOLAL Marketing Awards 2026.
